Design in a Bottle

Have you seen them, short, squat bottles made of thick glass and sporting a cork stopper? Of course you have. The bottles of which I speak are Patron Tequilla bottles. I love anything that is different. Oddly shapes items catch my eye. As I walk around I see these bottles everwhere. I have a collection of them. I don't know what I will do with them. For now I just like admiring them and wondering how long it took the designers to hit upon the squarish shape as a winner.

 It's a beauty! The soft curves, clean label, even it's size makes this an outstanding bottle. It might seem insane to gush over a bottle but it is an ingenious marketing ploy. Many buy the tequilla because of the bottle. Though they throw it away, it does capture them and get them to buy. It makes them think different is better.

Hispanic Business Expo- Innovation and Digital Branding

In today's marketplace what matters most are innovation and branding. There are many ways to achieve both. Today I had the great fortune of attending the Hispanic Business Expo in Chicago. This fantastic gathering of people from all over the Hispanic world offered lessons in business development and the designing of prosperous endeavors.

When innovating:
1. Remember to do good- involve an aspect in your work that helps society or other people on their journeys

2. Be creative in every aspect of your business

3. Customize your products and make them as interactive as possible

4. Listen closely to what your customer wants and give it to them

Digital Branding:
1. Be consistent with your messaging and marketing materials

2. Be specific about your information

3. Engage: consumers, employees and influencers in your business. People who are excited and engaged will serve as direct marketers.


Business today is about establishing expertise and understanding analytics and innovation.