Friday, August 28, 2015

Design in a Bottle

Have you seen them, short, squat bottles made of thick glass and sporting a cork stopper? Of course you have. The bottles of which I speak are Patron Tequilla bottles. I love anything that is different. Oddly shapes items catch my eye. As I walk around I see these bottles everwhere. I have a collection of them. I don't know what I will do with them. For now I just like admiring them and wondering how long it took the designers to hit upon the squarish shape as a winner.
 It's a beauty! The soft curves, clean label, even it's size makes this an outstanding bottle. It might seem insane to gush over a bottle but it is an ingenious marketing ploy. Many buy the tequilla because of the bottle. Though they throw it away, it does capture them and get them to buy. It makes them think different is better.

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