In today's marketplace what matters most are innovation and branding. There are many ways to achieve both. Today I had the great fortune of attending the Hispanic Business Expo in Chicago. This fantastic gathering of people from all over the Hispanic world offered lessons in business development and the designing of prosperous endeavors.
When innovating:
1. Remember to do good- involve an aspect in your work that helps society or other people on their journeys
2. Be creative in every aspect of your business
3. Customize your products and make them as interactive as possible
4. Listen closely to what your customer wants and give it to them
Digital Branding:
1. Be consistent with your messaging and marketing materials
2. Be specific about your information
3. Engage: consumers, employees and influencers in your business. People who are excited and engaged will serve as direct marketers.
Business today is about establishing expertise and understanding analytics and innovation.
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